Market Positioning Analysis Of ChengDu X Office Project

Along with the Chinese city development and the industrial structure promotion adjustment, the office economy becomes the urban economy the important constituent, occupies the proportion more and more will be big, the office more and more will be also big in urban development status and the function.At the same time, the real estate industry in the development the national macroscopic policy influence also is extremely obvious.At the same time, the giant office to one’s limit already brought between the profession day by day the keen competition, but Chengdu’s office market investment still maintained presents the fast growth the tendency; On the other hand, the related policy appears, to try hard repeatedly to control the market froth and the partial superheat question.The correct understanding current Chengdu area real estate market situation, regarding urges the place office market to face the healthy direction to develop has the vital significance.This article through to this project external environment and the market conditions, competes the analysis, discovers opportunity and threat which the project faces, discovered company itself the superiority and the inferiority, in this foundation the research project feasibility, cause project success going on the market.This article first introduced the office development history and a-grade office definition, introduced in the macroscopic economical situation degree office market, the project in the region office product investigation and study analysis, to the project SWOT analysis, finally has locked the project customer community, finally summarizes the outlay goal market localization and the price sentences in advance.The residential real estate market regulation a tight like a, has let a city developers feel cold, residential development in the present because many factors will no longer be the only source of profit for the enterprise, the developer must consider avoiding policy regulation of product form as a development focus. The residential status of the same office real estate is to be healthy for the development of Chengdu real estate stabilizes growth continuously even Chengdu City economic level rise steadily are hard to ignore marketing, so the Chengdu city overall office market development research has the very strong practical significance and strategic significance.