Research On The Brand Marketing Of DY Company

Brand marketing strategy is the core of the modern enterprise, and it is an important factor to measure the validity of the marketing management system, is also an important means for the enterprise to keep the competitive. The universal significance of brand strategy implementation is promote product sales, monitor and ensure the product value and achieve economies of scale and ensure the business has grown and sustainable development.China’s production manufacturing industry occupies an important position in the global manufacturing, but the brand marketing of their products in China did not keep pace. China’s export products has low level brand marketing, has poor awareness of the brand self-protection, low added brand value, and brand less competitive. To adapt the current opening market, improve brand strategy choice, are the urgent task of enterprise’ marketing work. With the opening up and speeding up of the domestic market, China has entered the era of brand competition, the creation of brand, brand awareness, brand protection, brand development, and take the road of the brand has already formed a consensus.DY Company is a leading global outdoor fishing sports products manufacturing company, specializing in the design and production of high quality outdoor fishing sports products. In the early development time of the company, it is mainly engaged in OEM production. Due to lack of own brand, product profitability is relatively low. In recent years, the international and domestic forms have changed, as exchange rate increased, export tax rebates declined, domestic labor cost and material cost increased, corporate profits have been gradually eroded. So, construct own brand, take the way of sustainable development has become the focus of enterprise marketing work. It is, however, the own brand has been just established, brand reputation degree is not high, own brand sales for the company whole profit contribution rate is low, there are still lots of problems in the brand construction.By introducing the brand marketing concept and the latest research, this article will play the reference of brand marketing theory. And on this basis, combined with the achievements and problems in brand marketing and management work, to propose some targeted solutions, and to establish perfect and suitable brand marketing strategy of the company, improve brand marketing level.