Competition And Cooperation Strategy Of Chinese Fishing Tackle Manufacturing Enterprises

With the global economic integration is formed with each passing day and China’s market economy increasingly perfect,China has gradually become the "fishing tackle manufacturing big country",But with the development of the international trade atrophy,the difficulty to develop the overseas market is being increased, industry competition is intense with each passing day,on the domestic market competition into the white-hot stage."Small, medicinal powder, weak" industry characteristics restricted the further development of fishing tackle manufacturing industry, how to choose the strategy of many enterprises become the problems in practice, they also made many attempts and exploration.There is little big scale enterprise in Chinese fishing tackle manufacturing,highly practical and significant regional of fishing tackle products,creating a decentralized management, respective development,"small fast spirit" fishing tackle manufacturing industry,each enterprise to have certain "invisible advantage" or "key advantage", live easily, it is difficult to develop;Along with the amount of orders to reduce,and the current market environment of underemployment,how to give full play to their own advantages in the market competition for a space, as the pressing problems of many fishing tackle manufacturers to facing.Absolutely,along with our country market economy and the continuous development of increasingly standardized,fishing tackle manufacturing enterprises can not rely on minor or a chance to get their own success and sustained development,The lack of operational strategy of enterprises in the fierce market will be eliminated,selection of suitable for fishing tackle manufacturing enterprises operating strategy is extremely important.So,this article combined with the former research results,using empirical research and case analysis method on Chinese fishing tackle manufacturing enterprises co-opetition strategies to identify and implement a series of research. On the Chinese fishing tackle manufacturing enterprise, external environment analysis is drawn on the basis of Chinese fishing tackle manufacturing enterprises based on co-opetition strategy necessity;On the Chinese fishing tackle manufacturing enterprises competing motivations in the process of the analysis, reach competition on Chinese fishing tackle manufacturing enterprises need;Through to the Chinese fishing tackle manufacturers competing mechanism analysis, clarify, Chinese fishing tackle manufacturing enterprises Co-opetition Strategy in enterprise’s concrete application.The core argument mainly of this article has the following three:First,Chinese fishing tackle manufacturing enterprises want to survival and development opportunities in the fierce competition in the market environment,competitive strategy is the best choice.Second,Chinese fishing tackle manufacturing enterprises coopetition strategy selection have this three:horizontal competition and cooperation model,longitudinal pattern of competition and cooperation and electronic commerce competition mode.Third,this paper expounds the Chinese fishing tackle manufacturing enterprises competing strategies needed for security,As the coordination mechanism, regulatory mechanism, trust mechanism and guarantee mechanism.Competing only in their respective core advantages, continuous production,enterprises to obtain sustainable competitive advantage.