CE Customer Relationship Management Countermeasures

With the widespread application of computer in daily work and because hardware maintenance is professional, computer hardware maintenance industry came into being. Computer maintenance industry is a service industry, employing more, the market is highly competitive. Only use the new management concept of "customer-centric" to the actual business, computer hardware maintenance companies can enhance the quality of service, retain quality customers to explore the potential for long-term customers. Customers become intangible assets of the company’s core competitiveness. This article describes the enterprise customer relationship management theory in computer hardware maintenance, and hope for help the CE companies to build customer relationship managementIn this paper, a CE company’s actual operating conditions and the use of customer relationship management theory as an analytical tool, CE companies to promote customer relationship management implementation become more effective and more convincing. Ultimately, CE company will make their original intention come true, for example improve service quality, brand image, increase profits through the implementation of customer relationship.First this paper introduces the meaning and context of customer relationship management implements of the CE companies on customer relationship management theory, describes the characteristics of computer hardware maintenance industry, the purpose of the CE companies implement the need for customer relationship management; followed by analysis CE companies customer relationship management status and existing problems, the CE has developed customer relationship management implementation of the countermeasures proposed safeguards for CE companies implement customer relationship management; At last, this study are summarized.