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Research On The Improvement And Implement Of Taizhou Tobacco Company’s Performance Management Project

Posted on:2013-09-30Degree:MasterType:Thesis
Country:ChinaCandidate:J ChenFull Text:PDF
GTID:2249330371999360Subject:Business Administration
Abstract/Summary:PDF Full Text Request
Tobacco is a hobby type of fast-moving consumer goods, it is the indispensable part of life to the hundreds of millions of smoking amateurs. In China, the tobacco industry contributes much to tax and it’s also the country’s monopoly industry. All series of economic activities are monitored strictly by the State, such as tobacco production, tobacco sales.And thus it make the tobacco industry unique.The most obvious character of the tobacco industry is the implementation of monopoly franchises. Because of the monopoly system to protect and support, and having the specific financial tax system, and being affected by the natural system of planned production and State-owned enterprises, so the phenomena is more common which is little competition, complacency and also lacks of awareness in the domestic tobacco industry inside. This series of questions make the whole organizational structure of tobacco industry loosely, the organizational effectiveness and the industry brand concentration lowly. Finally, those will lead to the competitiveness not enough in the whole tobacco industry.Now, the society is characterized by "talent international, economic globalization", the competition among enterprises has focused on human competition. For any enterprise, the success in the competition mainly depends on the full development of human resources. The rational use of human resources that can get talent advantage to compete. This fully describes the necessity and importance of human resource management in business management. If the enterprises want to make excellent business result, the enterprises not only choose a good strategic approach, focus on innovative technology research and development, highlight its core competitiveness, mine sharply for market space to adapt to business growth, but also make human resources management more effectively and planned. As the key to optimal allocation and human resources management, the performance management will be more and more important.The performance management has always been the key link, and also the core embodiment of corporate culture in business management. Any corporation which wants to develop more fast and gains competitive advantages in international environment, it must continue to improve operational efficiency and organizational performance. A large number of management practice has showed that the performance management can achieve fulfill organizational goals, develope individual and team potential, increase employee performance, and enable organizations to be successful in the competitive market. During this study, we analyze the situation of TaiZhou city Tobacco Company’s performance management by reading the literature, questionnaires, interviews, and internal data, etc. According to the TaiZhou city Tobacco Company’s actual situation, based on the theory of performance management, we improve programme and research on its own performance management. The article is divided into five chapters, basically have the following content:The first chapter, introduction. The second chapter, Overview of the performance management theory. The third chapter, analysis of the TaiZhou city tobacco company’s performance management problems and reasons. The fourth chapter improvment and implementation of performance management of this company. The fifth chapter, the research conclusion and prospect.
Keywords/Search Tags:tobacco industry, performance management, target managementmethod, key performance indication
PDF Full Text Request
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