Research On The Management Strategy Of Chinese Economic Hotel

With the constant development of our economy and the booming tourism industry, theEconomic Hotels in China are developing prosperously. China’s first Economic Hotel establishedin1997. Although Chinese Economic Hotels were established late, but they immediately got avast number of consumers. Because of the good prospects of Chinese market more and moreinvestors came into the Economic Hotel industry. In ten years, China founded a large number ofEconomic Hotel brand, at the same time some famous Economic Hotel brand abroad is optimisticabout Chinese development potential, and gradually entered into the Chinese Economic Hotelmarket.This dissertation studies the whole situation of Chinese Economic Hotel market in order topropose more reasonable strategies for Chinese Economic Hotels. We discussed the developmentprocess of Economic Hotels, and analysis the entire industry environment in the dissertation andsummarized the advantages and disadvantages, opportunities and threats of our local EconomicHotels.Jin Jinang Inns is the first Economic Hotel in China, it occupped the leading position inprimary development phase of Chinese Economic Hotels. But it was overtaked by Home Innswhich founded in2002.The reason of this fact is worth to discuss. The dissertation focuses on thedevelopment process and strategies of Jin Jinang Inns and Home Inns, compared their differences,then based on the studies put forward the Economic Hotel management strategies.In general, the dissertation is divided into the following sections.The first chapter is introduction. This part explains the research background, purpose,significance and research methods.The second chapter is literature review. This chapter is about the related theory review andthe summary, mainly expounds the connotation of Economic Hotels and the studies on EconomicHotels at home and abroad which lays the theoretical foundation for the full text, and for the latercase study.The third chapter is the domestic and foreign development and management situation ofEconomic Hotels.This chapter mainly discusses the development process of domestic and foreign Economic Hotels, the current management situation, and the existing problems, especially focuson the analysis of Chinaese Economic Hotel management. With a view of a comprehensiveunderstanding about the development and management of Chinese Economic Hotels,in the hopeof helping the management of Chinese Economic Hotels.The fourth chapter is the analysis of SWOT for Economic Hotels. This chapter mainly onthe analysis and summarize of the whole enviroment of Economic Hotels and also talked aboutadvantages and disadvantages, opportunities and threats of the Economic Hotels. Based on thecomprehensive analysis for the Economic Hotels provides ideas for the case study, with a view tocome up better proposal for Chinese Economic Hotel management.The fifth chapter is our Economic Hotel management strategy case study, in the example ofJin Jiang Inns and Home Inns. This chapter is the case study part.This chapter explores thedevelopment process and current situations about Jinjiang Inns and Home Inns, in the focous ofthe strategies compare between them. In order to provide a reference for the management ofChinese Economic Hotels.The sixth chapter are the suggestions of the Economic Hotel management strategy inChina.This chapter is the solution to the problem and the summary section. Through the domesticand foreign development and management situation of Economic Hotels, and the analysis ofSWOT about Economic Hotels especially the comparision between the Jinjiang Inns and HomeInns analysis put forward the management strategies for Chinese Economic Hotels.