Based On The Experience Under The Perspective Of Heilongjiang Skiing Tourism Research

Skiing tourism is a very strong tour products. It has participatory, stimulating,interesting, entertaining, challenging features. At present, it has become today’s mostfashionable winter travel choice. Due to different visitors have different experiences forski tourism, if we want to make the tourists have happy and memorable experience,tourists is satisfied and improve their revisit rate, the ski tourism enterprises should payattention to the influence factors for the tourist experience. So it is necessary from thetourism experience perspective to study how to improve the Heilongjiang skiing touristsexperience quality in order to share the cake in the fierce market competition.Heilongjiang ski tourism experience factors research is a new field for the skitourism and tourism experience. First I establish the Heilongjiang ski tourismexperience influence model, questionnaire investigation. By using factor analysis,variance analysis, linear analysis and other statistical methods, thirty-three main factorsincluding seven main factors, eight personality factors. Finally, I providerecommendations so as to promote skiing tourists experience quality.