Study On The Experience And Influencing Factors Of Rural Tourism Tourists In Hainan Province

Whether the rural tourist experience is good or not will directly affect the development prospects and business income of the rural scenic spots.With the rise of rural tourism,it is very necessary to study the tourist experience.This paper can not only explore the influence factors and degree of rural tourist experience,but also provide some ideas for the development of Hainan rural tourism industry.This paper first introduces the definition and theoretical basis of this paper,including tourism experience,rural tourism and other concepts,as well as rural tourism and rural tourism experience and other domestic and foreign research literature.Secondly,based on the theory of experience economy and the theory of body,the model of experience sense of rural tourism is constructed and the research hypothes is put forward.The model-is composed of personal perception,participation in interaction,cultural attributes,ecological environment,tourism products,infrastructure,etc.The seven factors,such as tourist service,are assumed to have a positive and significant effect on the rural tourist experience.Then,based on the research foundation of domestic scholars,the measurement index and measurement of factors are selected.Based on the analysis of descriptive,reliability,confirmatory factor,difference validity and so on,the paper proves that the data obtained in this research is scientific and reasonable.Then,using the model of the structure equation,the paper proves the hypothesis of this paper,and puts forward the corresponding countermeasures from 7 influencing factors to improve the rural tourism tourist body based on the empirical analysis results.Sense of experience.The conclusions of this paper are as follows:personal perception,participation in interaction,cultural-attributes,ecological environment,tourism products,infrastructure and tourist services all have a positive impact on rural tourism experience,and the degree of influence is 0.101/0.132/0.23/0.166/0.209/0.223/0.205respectively.At the same time,the background factors such as age,educational background,annual income,annual travel times,annual travel expenditure and so on,have a significant positive correlation on rural tourism experience;gender,occupation,etc.There is no significant difference in the influence of travel style and other background factors on experience.Finally,in order to improve the rural areas of Hainan Province,This paper puts forward the corresponding countermeasures and suggestions from seven aspects of personal perception,participation in interaction,cultural attributes,ecological environment,tourism products,infrastructure,tourist services,etc.At the same time,the next research prospect of this paper is as follows:under the background of intelligent tourism island,this paper probes into the rural intelligent tourism mode,the application of technology,and the evaluation index system of rural tourism wisdom tourism.The influencing factors of rural intelligent tourism experience will be the main body of research which is more innovative and in line with the characteristics of Hainan's development.At the same time,it will also be conducive to the development of Hainan's rural intelligent tourism market.