Lenovo Group Network Marketing Research

In recent years, the global network of technology rapid development, thetraditional business model has changed dramatically, network marketing as a newmarketing approach is becoming a very important marketing tool for enterprisescompeting in market. Lenovo Group is China IT industry leader, in its earlierdevelopment and implementation of network marketing operation means worthy ofcontemporary China enterprises to learn from. In the thesis, Lenovo Group as the maininspection and the theory of network marketing as the basis of construct, focus analysisLenovo Group’s successful network marketing operation strategy: Portal4C strategy,network sports marketing strategy, implantable SNS strategy, event marketingstrategies, and the Lenovo Group of the network marketing effectiveness were assessed.Needlessly to say, the marketing strategy for a typical enterprise network carried out adetailed case analysis will have many enterprises in China to explore new networkmarketing tool has a very far-reaching significance of the guidance.