Model Comparison And Optimization Research Of Agro-technical Popularization In Fujian Province

Firstly, the paper reviews the literature about agricultural technology extensionpatterns evaluation. Secondly, the paper summaries the agricultural technologyextension in FuJian into nine major patterns through theoretical analysis,questionnaires and expert interviews. Then, according to previous research andinvestigation, the paper analyzes the content and operation of the nine major patterns.Thirdly, based on audience-centered communication theory，the paper designs eightindex for evaluating these agricultural technology extension patterns and appliesentropy method to evaluate these major agricultural technology extensionpatterns．Finally, according to the foregoing analysis and findings, the paper proposesenhancement measures and policy recommendations for each pattern.The paper has five parts, details are as follows:Part I is the introduction; the main contents include the background, meaning,content, research objectives, methods and technology roadmap.Part II is the review, reviews the literature about agricultural technologyextension patterns evaluation at home and abroad.Part III analyzes the content and operation of the nine major patterns.Part IV designs eight index for evaluating these agricultural technologyextension patterns．Then, applies entropy method to evaluate these major agriculturaltechnology extension patterns．Part V proposes enhancement measures and policy recommendations for eachpattern according to the foregoing analysis and findings to promote the developmentof agricultural technology extension and improve Agriculture Science and Technologycontribution rate.