Study Jiangxi Rare Earth Enterprises Development Strategy Based On The New Situation

With the deepening of economic globalization and technological development, the rare earth as a strategic resource, It is used more widely, especially in the promotion of technological innovation.It play an important role on promoting industrial optimization and upgrading, etc.And long-term supply and low level intemperate production, selling for rock-bottom price of rare earth to result in the excess capacity, environment pollution, waste of resources, in the international market of visceral no pricing, many scholars appeal our government to protect the scarce resources.2011, reduce the rare earth export quota of40%, rectify the rare earth mining, increase tariffs on exports of rare earths.2011, International Rare Earth prices rebounded, some foreign original rare earth mines are starting to produce, In the new situation, Jiangxi province should protect the ionic rare earth resources. After40years of development, rare-earth mineral processing, mining, smelting and separation technology has reached international advanced level, the initial formation of the industrial group with certain regional characteristics of the rare earth enterprises, become very important in the world of rare earth industrial base. However, Jiangxi Rare Earth Enterprises or the rare earth as a whole lack of innovative capacity, lack of core technology; rare earth mine development, backward technology, low level of comprehensive utilization of the shortcomings. The beginning of the proportion of processed products over similar products is serious, structural adjustment program, etc., these are the new situation, Jiangxi Rare Earth enterprise development problems to be solved,under the new situation Jiangxi Rare Earth Enterprise development strategy, research topics, combined with the background and significance of the J Development Strategy for the actual development of Jiangxi Rare Earth Enterprises, in accordance with the theory of strategic management and innovation and development, SWOT analysis, Porterthe five forces model analysis method, PEST analysis methods and tools such as systematic exposition of the Jiangxi Rare Earth Enterprises facing the development of the macro external environment, internal conditions of enterprises and their competitiveness, to determine the positioning and development goals of the Jiangxi Rare Earth Enterprises and the same industrythe development strategy provides the recommendations of the reference.full text structure is divided into six chapters, of which the first chapter for introduction, the second rules outlined enterprise development strategy; The third rules and rare earth enterprise development in the environmental analysis, chapter4is jiangxi enterprise development strategy of rare earth selection and implementation the fifth chapter are the case analysis, the sixth chapter of the full text is the summary and the prospects are summarized, and the conclusion of this paper, this paper puts forward the future direction of the research can be.International competition of rare earth resources, reflecting the world to the attention of the rare earth resources. Jiangxi is China’s rare earth province, but the rare earth industry is belongs to a small industry, not with other industries to amount to win, you must through technology innovation, industrial chain stretch from high-end products for a way out, through the collectivization and the development strategy of "going out", grow in essence, enhance their ability to resist the risk, rare earth industry transformation of economic growth mode, make our province rare earth enterprise sustainable development.