Research On The Core Competitiveness Of Tianjin Bohai Leasing Company Limited

Financial leasing service has been flourishing because of rapid and healthygrowth of national economy after China’s reforming and opening. Over nearly30years of sustained development, the nationwide registered financial leasing companieshave increased from2in1981to about296in2011, with financial leasing contractsaround the country amounting to930billion yuan. Under such circumstance, it isextremely pressing to solve the problem that how to make Tianjin Bohai LeasingCompany Limited distinguish itself with its rapid and efficient development in theever-increasingly fierce competition of the market.Based on a detailed study on the development of the financial leasing industryand the development situation of Tianjin Bohai Leasing Company Limited, amulti-angle analysis by using SWOT study about the company is provided andsuggestions are given in the hope that these ideas and suggestions will cast somelights on its future development.