Research On Strategic Choice Optimization Of A Financial Leasing Company Based On SWOT Analysis

With the in-depth development of the market economy,the demand for financial leasing from all walks of life is increasing,financial leasing companies are increasing,and competition in the financial leasing industry is becoming increasingly fierce.As the financial leasing industry started late in China,there is still much room for improvement in market penetration.The current national policy and regulatory situation is favorable.How to formulate and implement a good strategy requires financial leasing companies to think carefully.A financial leasing company was established earlier and successfully listed in 2018.The risks and opportunities after the listing have expanded.A financial leasing company needs a more comprehensive and deep understanding of the company's development strategy in order to develop more steadily.This paper studies the optimization of enterprise strategy through literature research method,case analysis method and strategic analysis method,and this paper takes A financial leasing company as the basic case.A financial leasing company's current strategy focuses on low-cost and professional advantages,but these two strategies with the intensification of industry competition,its advantages will gradually weaken,A financial leasing company's current performance is excellent,the industry status is stable,better development opportunities,can choose a more competitive strategy,through SWOT analysis,Combined with the company's performance and industry opportunities,it is recommended to choose a combination of advantages and opportunities,take the path of differentiation,the advantages to the maximum,firmly grasp the development opportunities.In terms of safeguard measures,we should pay attention to clarify the direction of business development,highlight risk control measures,form a scientific selection mechanism,strengthen the company's brand effect,and try commercial innovation,such as innovative business model,innovative marketing model,innovative cooperation model.Although the research of this paper is based on A financial leasing company as the core,unlike other financial leasing companies,A financial leasing company's business sector is concentrated in education,medical care,agricultural machinery,these are in the financial leasing company outside the key industries to seek development,the development strategy of the research for financial leasing companies to develop new markets,A solid position in the industry is of more prominent significance.