A Kilowatt Wind Power Products Business Competition Strategy Research

The current world is facing the pressure of conventional energy crisis and the deterioration of the Earth’s living environment. Because of its inexhaustible and clean pollution-free advantage, wind energy becomes the most mature technology and the largest development energy in addition to hydropower. The global mainstream wind power equipment manufacturers have been upgraded the industrial technology from the KW-class to the low MW and multi-MW level. The upgrading of industrial technology brings the changes of the product and industrial competition, this is the first industrial upgrading in the wind power industry in the process of globalization, it also is the biggest challenge and the opportunity for future, so all wind power equipment manufacturing enterprises are re-planning business competitive strategy. A company is one of the mainstream global manufacturer of wind power equipment suppliers, also is facing the same problem.According to the industry related information and MBA learning, develop the research topic. Base on the background of the wind power industry, wind power generation market environment, the macro-environment of KW wind power products business of A company, deploy SWOT analysis to deduce the differentiated competitive business strategy of KW wind power products of A company, and thus study its specific implementation, in accordance with the structure of the six chapters. Chapter1:Introduction; Chapter II:Analysis for wind power market; Chapter Ⅲ: Analysis for the external environment of A company; Chapter Ⅳ:Analysis for KW-class business internal environment of A company; Chapter Ⅴ:SWOT analysis and strategic choice for KW-class business of A company; Chapter VI:The differentiated business strategy implementation of the KW products of A company.