Establishment And Assessment Of Regional Tourism Service Standard System

Tourism services standardization is an emerging research topic. Both tourist area ofplanning and construction and service quality management are poor, it results to neither meetthe domestic and foreign traveling consumer’s demand, and nor become our tourism strategythe bottleneck of promotion in a great extent. How to construct a suitable for China’s nationalconditions of regional tourism service standard system, and assess the tourism servicestandard system implementation effect, it is the purpose of the paper.Both the regional tourism service standard system construction and its implementationeffect evaluation are the research objects, this paper expounds the regional tourism servicestandard the progress of the studies on the tourism service standard and related concepts aredefined. Chinese and foreign tourism services standardization contrast with comparativeanalysis method, construction of regional tourism service and the best way to standard systemare probed with questionnaire analysis and mathematical statistics, analysis the establishmentof regional tourism service standard system implementation effect of the evaluation indexsystem and evaluation model, and the implementation effect of regional tourism servicestandards system is evaluated.First, it is put forward that the best way of the construction of regional tourism servicestandard system is to take the general standard system, service standard of safeguard systemand service to provide standard system as the basis, the whole process of tourism servicescovering regional tourism service standard system framework is built in the six areas of food,housing, transportation, traveling, shopping, entertainment etc..Secondly, the31tourism service standard system implementation effect evaluation indexare put forward with the latest study of both service quality evaluation standard and thequality tourism country evaluation criteria and combining with the pilot areas of tourismstandards implementing evaluation method, the regional tourism service standardsimplementation effect evaluation index system is established with questionnaire survey of250experts, visitors of qingyuan city in guangdong province, even the liannan county tourist areafield survey. Index weight is carry on the analysis with the quasi principal componentsanalysis, quality and service level, safety, health and convenience are illustrated high weight.On this basis, regional tourism service standard system implementation effect evaluationmodel is established with the evaluation index system of the standardized treatment,Finally, taking guangdong liannan county as an example, the regional tourism servicestandard system implementation effect evaluation model is appled to evaluate, and necessary continuous improvement aspects in the pilot liannan county tourism services standardizationare determined. These are the following, perfect travel guide sign, the promotion ofstandardized management, strengthen the training of personnel, etc..All in all, both regional tourism service standard system implementation effect of theevaluation index system and evaluation model are established with questionnaire analysis,mathematical statistics and analysis the establishment in this paper, and the implementationeffeect of the regional tourism service standards is evaluated. Its objective is to improve theregional tourism service quality.