2012Marketing Plan Of GIS Data Collector

According to xinhuanet.com announced the news, the world famous geographicinformation expert, academician Li Deren said (2011), land, urban construction, planning,electric power, petroleum, logistics, as the main application of geographic information to themain unit, in2012in the aspects of investment will reach140000000000yuan, the demand inemerging markets, based on the global navigation satellite system GIS collector as the mainequipment, the market demand of about one billion four hundred million yuan each year.S company after20years of development, some products have achieved productioncapacity, market share worldwide in the first grade, in the geographic information domain, Scompany with its strong strength, conform to the national development of geographicinformation industry requirements, will focus shifted to the more broad market spacegeographic information field. GIS collector in foreign products on the basis of developed inline with China’s national conditions compatible with the Beidou satellite system newdomestic products, and have passed the assessment to the market.In the geographic information industry rapid development of the market background,through the industry environment analysis, as well as to the Chinese GIS collector marketpresent situation analysis, leads to S’s GIS collector in the domestic market facingopportunities and challenges. Analysis showed that: the product has technical advantage,environment advantage, assemble advantage and brand advantage, but also facing channelpromotion strategies such as inferior, the potential entrants and existing competitors of themenacing. On the basis of the above analysis, determine the S company the products in thecompetition in the application of marketing strategy.In this paper, the core part of the GIS collector, and analysis of the domestic marketsituation analysis, on the GIS collector domestic market were subdivided into one or two,three class market, find the right S GIS Collector ’s target market and market positioning forthe city of Haifa along up to class a units of two or three class market. GIS collector belongsto industrial products, according to the characteristics of industrial procurement, GISCollector ’s marketing plan to follow the rules and characteristics of organizational marketing.Through the4P marketing combination strategy, formulate detailed S company GIS collectorproduct marketing plan, price, channel construction of marketing plan marketing plan andpromotion plan, solve the S company GIS Collector ’s marketing strategy formulation andimplementation issues, to achieve the2012domestic market marketing target.In the last of this marketing plan of financial forecasting and risk control, to ensure thatthe S company GIS collector product marketing plan for the effective implementation ofthe2012.