LY Company Field Maintenance Services Marketing Plan2012

LY company belongs to the multinational enterprise, is global communication equipmentand technology service provider, the leader of the communication industry, it is the domestictelecommunication operator’s main equipment suppliers and technical service providers.In recent years, the company continuously communication industry mergers andrestructuring, oligopoly enterprise more concentrated; Domestic national communicationequipment of enterprise continuously rise, LY domestic market share has been challenged;Facing the domestic telecommunication equipment the keen competition of the market, howto look for new business growth point? How to keep or expansion equipment market share?Has become each telecom equipment vendors have to face problems.This paper through the2012year China from LY company site management serviceproject marketing research, help from LY company management service project in realizingscene of the expansion of domestic, and the management service project eventually becomestrong communication services from LY company domestic brand lay the foundation. Andexpect to use by this article, for national and other multinational enterprise services offerreference and the growth.