The Business Plan Of WD Company's Power Transmission,Transformation And Distribution Maintenance Service Project

Through market research,WD Company has found that there is a huge market potential for power transmission and distribution(transmission,transformation,distribution,hereinafter referred to as transmission and distribution)operation and maintenance data services,so decided to use Internet of Things,AR(augmented reality),3S(remote sensing(RS),global positioning system(GPS),geographic information system(GIS)and other technologies to create transmission.Variable distribution operation and maintenance service platform project.However,the project still needs financing.It is hoped that through the study of this business plan,investors can understand the construction content,construction planning,product characteristics,market prospects,operation and management of the project,and evaluate the benefits of the project through the analysis of financial indicators,and put forward preventive measures against the risks through the sensitivity analysis of the project risks.Shi.Firstly,this paper expounds the background of the study,and explains the significance of the study,combs and summarizes the research status of business plan preparation and transportation,distribution,operation and maintenance services,and on this basis puts forward the research content and methods of this paper;secondly,it describes the main content and planning of the project research,and products.Needs are analyzed and product functions are designed.Thirdly,the industry prospects are analyzed,and the power industry information market is subdivided by using the marketing analysis method(STP).According to the results of market segmentation,the target market that needs to be entered is selected,and customer positioning,product design and product pricing are analyzed.Fourth,according to the national policies and regulations,industry policies to determine the overall operation plan of the project,determine the main business of the project,and determine the organizational structure of the project,the division of responsibilities,management team and staffing and salary plan;fifth,the use of financial management knowledge.Knowing the project income,cost forecast,through the project cash flow,investment payback period,rate of return and other indicators,the project financial decision-making indicators are evaluated;finally,through sensitivity analysis,the project risk from qualitative to quantitative analysis,and put forward risk aversion measures.Through the study of this business plan,we can draw the following conclusions: 1.This project has a good foundation,WD company has rich project experience and technical reserves,advanced and feasible technology,advantages outweigh disadvantages,opportunities outweigh challenges.2.The main market position of the project is on the data service of transmission,transformation,distribution,operation and maintenance of the State Grid and the South China Grid;the personnel needed in the initial stage of the project operation are allocated,and the personnel salary and welfare scheme is calculated according to the personnel allocation situation,which provides basic data for the follow-up project expenditure forecast.3.The initial investment of the project is 14.9 million yuan,and the NPV of the first 10 years is 41.48 million yuan;the dynamic payback period of the project is 4.42 years,which is less than the payback period required by the company(6 years);the IRR of the first 10 years of the project is 39.45%,and the MIRR is 26.50%,which is higher than the necessary rate of return required by the project(10.00%).4.Through the single factor sensitivity analysis and multi-factor sensitivity analysis,it is found that there are certain risks in the project,which can be avoided by certain measures: on the risk of labor cost rising,the total labor cost of the company can be controlled,and the potential and creation of the staff can be tapped under the premise that the salary of the staff is not lower than the average level of the industry.Strength and enthusiasm are the key tasks that the company management should pay attention to,and control the risk of the project within 10% of the total cost of labor.In terms of the risk of rising marketing expenses,we should strengthen the management of project sales expenses,attach importance to the budget of sales expenses,formulate reasonable control standards,control the unlimited growth of enterprise sales expenses,strengthen audit,and innovate the sales mode to avoid the risk of sales expenses.