The Research Of Experiential Tourism Exploiting Of Cultural Tourism Resource

With the development of tourism and the enhancement of consuming capacity,more andmore tourists have not satisfied with the traditional tourism form.They prefer to lost in thetourism atmosphere and take part in experience activities,they want to realize the culturalconnotation of tourism resources deeply.The traditional exploitation of cultural tourismresources has some drawbacks that the type of experience is single,the content of experienceis similar and the participation of activity is weak,it has not satisfide the demand oftourists.The experiential tourism exploiting pays attention to building the experientialatmosphere and planning the participative activities,it emphasizes belong,participation andinteraction.Therefore,the experiential tourism exploiting of cultrual tourism resources is thetrend of tourism resource exploting.The Song culture of MILLENNIUM CITY PARK inKaifeng is developed successfully.In this thesis,we use questionnaire survey and mathematicalstatistics to annalyze the tourists satisfaction,the result of research shows that tourists arepleased with the scenic spot.The theme of spot is distinctive,the atmosphere of Song culture isthick and the activities of experience are plentiful.But there are some drawbacks,such aseating,traffic and tourist souvenirs.In some aspects,the tourists on different sex and differentages level have different opinions for experience satisfaction.In this thesis,we can get someexperiences from the research by analyzing and summarizing the case.