The Study On Impacts Of Millennium City Park On The Tourism Destination Image Of Kaifeng

The opening of Shenzhen splendid china showplace since the 1980 s has gradually led the development of Chinese historical cultural theme park.Nowadays,theme park has become a mature tourist product.On one hand,According to the “Chinese theme park development report the year of 2016”,there are more than 2700 theme parks of varieties kinds in China,theme parks are experiencing great-leap-forward development;In the year of 2015,Chinese theme parks have received more than 200 million people,and it is been evaluated that Chinese theme parks will receive about 369 million people,which means that the theme parks have owned wide range of clients,and has become an indispensable product form.As the effect of cultural factor on tourist products and development of tourism are arousing attention,many historical cultural famous cities have set the historical cultural theme park as breach,and historical cultural theme parks have played more and more important roles in improving city cultural image.As a result,it will be quite conductive to build a historical theme park and set tourist image from perspectives of visitors' feeling the relation between the historical theme park and tourist resort image.Based on the background of theme park flourishing as well as the image push city tourism development,the article state the significance of the study theory and practice.Afterwards,with the premise of systemically comb of the relative document literature,the article tries to set define the the conception of theme park,historical cultural theme park and tourist resort.According to the relative study of historical theme park and tourist,this article has concluded the the elements of historical cultural theme park and tourist resort historical cultural theme park tourist resortaccording to the relative study of historical cultural theme park and and influence of tourist resort image and also constitute influence model of the historical cultural theme park.At the same time,it has selected Millennium City Park in Kaifeng as empirical object of study,designing the relative scales of Millennium City Park in Kaifeng and proceed the sample survey.Secondly,it has applied SPSS19.0 to conduct frequent analysis,exploratory factor analysis,relative analysis and regresion analysis,etc.discussing positive influence about Millennium City Park on tourist resort.At last,combining the result demonstrated by questionnaire and analysis of the above,the following conclusions have been drawn.(1)Base on the past relevant research,it was included that Millennium City's evaluation index are included by theme characters,cultural performance,tourism landscape.And about 17 problem analysis,Kaifeng tourist landscape image.Evaluation index include cultural image,environment image,service image and emotional image,and 15 problem analysis.And also put forward Millennium City Park positive hypothesis.(2)The divisor analysis result shows that Millennium City Park has put forward 4 common factor,and has been named theme characters,cultural performance,tourist landscape,facilities and to verify the image impact of Millennium City Park on Kaifeng.Destination image of Kaifeng has deducted 4 common factors,which are cultural image,emotional image,environmental image and service image.Based on the diverse analysis result,it has proved that the historical cultural theme park has positive influence on the tourist image,among which,theme characters,entertainment performance,landscape and environment,service and infrastructure significantly influence the cultural image positively.Landscape and environment,service and infrastructurehave positive influence on the environmental image significantly.Service and infrastructure have positive influence on service image.Landscape and environment,service and infrastructure,entertainment performance and theme characters all have positive influence on emotional image.(3)According to the result of data analysis result,it has drawn optimized development advise from four aspects,in order to promote Kaifeng tourist image,which are cultural,landscape and environment,service and marketing: setting bright”Song culture”theme and deeply exploit “Song culture”connotation;building superior natural environment and landscape environment;improving service quality,optimize infrastructure;paying attention to branding marketing and boosting brand expansion.