Auto Parts Circulation Enterprise Business Model Management

China’s automobile industry has developed rapidly since new century and gets focus attention in international market. As an important part of the automobile industry, however, auto spare parts should keep up with the step of vehicle market development, being gradually standard, bigger and stronger. However, such has not been the case, the overall image of auto spare parts distribution enterprise is labeled as "scattered, disorderly and poor", the speed of development have severely curtailed. Only by doing research on this industry business model earnestly, find out the key problem, and provide effective solutions, can the auto spare parts get the healthy development and play a bigger role in the social economic development.Based on the real situation of China auto spare parts distribution enterprises, using the combination of canonical parse and case analysis research method, starting with related basic theory of a business model and enterprise management, taking the auto spare parts distribution enterprises as the research object, this paper explores the background, course and present situation of auto spare parts industry, proposed four business model based on product system as division standard:(1) the vehicle assembly wholesale mode;(2) wearing parts chain management service terminal mode;(3) special products wholesale mode;(4) special product special channel mode. Through analyzing the pros and cons of various business model, we can find out the common barriers of industry development, analyzes the impact on the whole development of industry and summarizes the main problems:(1) a business idea lags behind, lack of brand consciousness;(2) data analysis function is not sound, the weakness of financial management function;(3) personnel training not freely, higher excellent employee churn;(4) be at a loss what to do to change the current status, be confused by the future development;(5) no long term development plan. These issues have been seriously affected the enterprise’s sustainable development. And then from four commercial mode, this paper chooses two well-known company whose business model has general representative and is typical in this kind of enterprises, taking MNM company, using wearing parts chain operation service terminals mode and GMY company, using special products wholesale as a model of the specific case, does a deep research and analysis on performance and obtained difficulties of the two companies in the process of the development, and how they solve the problem through the management innovation and business model optimization to realize the sustainable development. This paper makes a detailed analysis and summary.Through analysis on the auto spare parts distribution enterprise business model and the typical cases, it summed up that we should improve the key elements of the enterprise internal management accurately, scientifically and reasonably, realize the current business model innovation and optimization in the development of the enterprise, that is a important method to break the development bottleneck. These key elements are: business idea management information system, enterprise culture, human resource management, organizational change, financial management and middle or long-term development strategy, the organic combination and comprehensive use of these key elements will make the optimized auto spare parts distribution enterprises have five characteristics:(1) to strengthen enterprise culture construction;(2) to establish the harmonious stakeholder relations;(3) to take brand strategy as the basic direction of enterprise development;(4) to establish human resource planning system in accordance with strategic objective of company;(5) reinforcing the enterprise internal control. The analysis and description of the characteristics of the key elements and the optimization model facilitate peer enterprises to use and promote the development.The main research of this paper is that the solutions to bottleneck problems which auto spare parts distribution enterprises face in the development, not further grasp basic elements such as supply and marketing deposit, but effectively make use of the internal management support elements according to the different development phase, optimization of the existing business model, making it more in line with the development of the industry trend, that is the best way. The research result has been applied to several companies with produced results, which had been almost no scholars or experts do such analysis on these sectors, this article may play a role in promoting the development of the industry. This paper’s deficiency is not giving guide schemes for the specific application of research conclusion, and industry status is complex, not doing enough clear analysis, hope other scholars do further research and get more meaningful results.