The Research On Model Of Social Media Marketing Based On The Theory Of Social Network

With the continuous development of the Internet, the huge network information spread the user’s attention, at the same time, China’s network environment has been worse, network problem such as the vulgar, stories, the spread of the virus, network information leakage, network irrational etc. appear gradually, these phenomena which lead to network users focus and trust decline, the advertising and promotion of the traditional network marketing is questioned by consumers.Based on the real relationships, the social media which uses the spread of the network constantly expands the individual social network. The reality in the process of social can eliminate the mistrust, and at the same time, under the pressure in the communication, individuals are more likely to show the consistency, namely "conformist mentality", the solution of these problems, can for network marketing to create a good environment, so the enterprise can carry out the marketing activities more targeted, more consumer trust. Therefore, social media marketing has become the development direction of the network marketing.Through the literature review, this paper introduces the theory of social network and defines the concept of the social media and social media marketing. The specific development is in accordance with the analysis of dilemma of the traditional network marketing and the building of the social media marketing. First, puts forward the consumers confusion in the choice of information and the trust of information, as well as the cause of network marketing trouble which can’t achieve the desired effect of the enterprise. Secondly, using social network theory, studies the social media network of group consensus and group trust, on the foundation, in view of the traditional network marketing dilemma, constructs the social media marketing model, and puts forward the social media marketing measures. In order to illustrate the content, finally, make the analysis of typical cases.Through the demonstration analysis, this paper has formed the following main conclusions:first, social network has an important role in the network marketing, with the elimination of the disadvantages of current network environment, such as distrust phenomenon; second, with the social media, groups have consistency and trust, which create the condition for the network marketing, especially for social media marketing. Based on the group consistency and group trust, more conducive to enterprises formed a good user groups, the enterprise’s own idea spread to the user, so as to establish a good relationship; third, enterprises should be committed to establishing strong ties with the user. Because its high stability and reliability influence the individual more profoundly, it can be the greatest degree of form a user group and the sense of belonging.