The Studies Of New Business Model In Social Media Era

In recent ten years, with the rapid development of Internet technology, the mostsignificant event is the birth and spread of interactive social networking platforms duringthe transition from Web1.0to Web2.0. Facebook, as the world’s biggest social networkingplatform, its president Mark Zuckerberg just announced their global users exceeded1billion on October4,2012, which makes no one can underestimate the importance ofsocial networking being a new online marketing channel. Social networking is a newuser-based interactive platform, it has the characteristics of participation, openness,communication, dialogue, community and the coherence, which are really different fromtraditional media and other online channels.In the enterprises, the marketing function is nothing more than to spread out theproducts and its value through various channels. The vigorous development of socialnetwork will undoubtedly arise the interest and studies in the marketing department. Whatis the proper and efficient way to market the company’s brand, product charateristics andcore competencies through those popular social medias like Weibo, Weixin, BBS and etc.is the key issue our online marketing people are facing nowadays.From the studies of relavant theories and practical online markeing workingexperience, Six social media marketing and sales models are introduced in thi paper. Thesemodels resolve on “What to say”,“How to classify”,“What’s the right proportion oftopics”,“Where and When to say”,“How to evaluate the results” and etc. By using thesemodels, the marketing people won’t feel stuck and aimless in social media channles. In thisperspective, the integrated modeling and innovation are the two highlights and features inthis paper.