Shandong Postal Enterprise Developmental Strategy Research

The postal service is an important social public utility, is for the people’s livelihood and production of basic services, in the service of the people’s livelihood, promoting production and the protection of civil rights of communication plays an important role in.In recent years, Shandong post is sustained and rapid development of the period, is also the postal system reform deepening stage. Reform to promote the development of postal service, in recent years, the postal service revenue to an average annual growth rate of14%, but with the increasingly fierce market competition, the traditional business market space has shrunk, the domestic postal services market unlock stage by stage, foreign express delivery companies in the domestic expansion quickly, domestic private express delivery enterprises will take its place, continue to erode the traditional postal enterprises. Faced with the increasingly severe market situation, Shandong post should be how to face the challenges of the future, in the market competition in the survival, development, expand, how to use the postal core competitiveness, how to develop core business based on postal resource integration strategy of expanding the market, worth the company decision-making of strategic thinking.The author in the postal enterprise employment for more than20years, at present Shandong Province Post Company deputy general manager, in charge of marketing and planning financial work, can stand in company decision-making layer high ponder question, collect data, combined with the actual work by applying the theory of knowledge to carry out analysis and research, therefore, the author tries to apply at the Shandong University School of strategic management and enterprise management and other relevant theoretical knowledge, in the investigation and study, the basis of system analysis, put forward Shandong post to deal with the market competition and challenges of the development strategy, with a view to Shandong postal business development play a positive role in promoting.This paper first of all domestic postal industry status are described and analyzed, introduced our country postal service several years of development, has analyzed the domestic postal core competitiveness and strategic resource advantage; for Shandong postal development and the present situation are described, and the use of tools such as SWOT to Shandong post on the internal and external environment the analysis, elaborated company faced opportunities and threats as well as in the capacity and other aspects of the advantages and disadvantages of Shandong post, the enterprise mission, strategy, strategy, strategy implementation and function by means of the respect such as the strategy undertook relatively comprehensive analysis, to the Shandong Post’s future development strategy undertook preliminary discuss.In this paper, based on the Shandong post is actual, use of the theory, in the establishment of a development strategy, based on the postal industry characteristics, give full consideration to the government policies and other factors, and strive to have stronger operation sex.