A Tentative Study Of The Integrated Marketing Channel For S Productivity Promotion Center

In the background of economic globalization, all the countries around the world are involved in the global market competition. R&D and transformation of science and technology have been the important factors for the countries to improve their respective competitive advantages and drive the economic growth. As science and technology innovation being taken into account increasingly, science and technology intermediary service has been rapid developed and expanded as an important role. The S Productivity Promotion Center provides scientific and technological declaration service, science and technology project evaluation, transformation of scientific and technological achievements, science and technology project financing, industrial design and technology trade. This thesis were written from this background, doing research on S Productivity Promotion Centers integrate marketing channels. In order to make out accurately match among customers, businesses and channels based on the cognition of original entity channels and the newly established network channel advantages, designing a set of marketing channel integration program, and constructing a service marketing channel of low operation cost and high cooperation efficiency. To lay a solid foundation for the enterprise to lead in the industry in the future competition with its own advantage channel.This thesis takes deep research and analysis of S Product Promotion Center channels and it was based on the theory of marketing channel, channel conflict and channel integration. It combined the theory and practice, analyzing and summarized S Productivity Promotion Centers each channel existing problems and the causes. It takes deep consideration of internal and external factors. Designed channel integration design scheme and security measures for S Productivity Promotion Centers based on the scientific marketing channel design method.This article is divided into six parts. The first chapter introduces a background and significance, putting forward the research method and innovation points and paints research ideas and framework. The second part uses the management fields theory knowledge, expounding the marketing channel, channel conflict and channels integration related theory, providing ample theoretical basis for S Productivity Promotion Center channel integration design. The third part introduces the main status of S productivity promotion center and the general situation of the marketing channel, analyzes the advantages and disadvantages of the existing channels. The fourth part, according to the current environment condition, establishes S Productivity Promotion Center channel design implementation of integrated goals and principles customized the channels for the integration of design project. The fifth part, combines with the channel design thought, introducing the ensure condition for S Productivity Promotion Centers implementation of the channel integration plan. The sixth part is conclusion and outlook that briefly summarizes the future trend of the search and analysis.