The Regional Differentiation Research About Needs Of Life Insurance In China

China has achieved impressive results in indicators like premiumscale，insurance density and insurance depth ever since the restart ofdomestic life insurance in1982，significantly narrowing the distancebetween the developed countries，but there are still a big distance. Atthe same time，due to different historical and cultural conditions anddifferences in the natural environment， the level of economicdevelopment between the east and west regions in the disparitybecome very wide throughout the high and low life indicators．Theemergence of regional imbalance has a negative impact for thedevelopment of the life insurance industry sustainable developmentand will hinder the rapid growth of Chinas life insurance industry. Inrecent years, the problem has attracted more and more scholars.The first，the author reviewed related literature and theories.Domestic and foreign scholars have already done a great deal oftheoretical and empirical research on the impact of demand factors，and formed a consensus conclusion for some influencing factors．Butmost of these documents focus on international comparisons，thecomparison of the district level is not a lot at home and abroad. Withthe rapid development of the insurance industry and the increasing ofsocial influence，the regional imbalance in the insurance industry hasbecome the focus of the research on the theoretical circle．Presentlythe research on the reasons of the needs of Chinas regional lifeinsurance differences in the selection of indicators had somelimitations，so to re-delineation the various regions in China and discussthe life insurance needs of regional differences，and then to improveChinas life insurance market in particular demand is very meaningful．And then, the author conducted a systematic review themechanism of the Lewis model, and analyzed the impact of12factors of three main areas for the needs of life insurance. Meanwhile,according to the relevant data of Chinas insurance market, the authoranalyzed quantitatively the life insurance indicators current differencesin the various regions.In the end, the author made use of panel data of30regionsranging from2003to2009to multiple linear regression of national,eastern, central and western regions respectively, analyzing of theimpact of various factors in China and making efforts to figure outcauses of regional gaps of life insurance development. Meanwhile,according to the empirical results, the author tried to provide certainstrategic suggestions. to promote the central and western regionsdevelopment of the life insurance industry: the country should increasethe openness of central and western regions financial markets,accelerate the pace of economic development and increase theinvestment in education with improving peoples income level toimprove the quality of residents； This is a powerful impact for lifeinsurance consumption.