Research On The Macro Control Polices Of Changsha Real Estate Market

With the development of economic and the acceleration of urbanization process,China’s real estate industry developed rapidly and occupied an important position innational economic. Simultaneously, the problems including the real estate overheateddevelopment, structure contradiction in supply and demand, house prices soaring andrampant market speculation became the important factors that increasingly restrictedthe development of economic. A series of macro-control policies have been putforward by government to steer real estate industry to healthy development path, butthe effect is not that satisfactory. So how to optimize the content of the policy andsupporting measures to minimize government failure and market failure, to build ahealthy real estate market and promote social and effective economic development, isof great significance.Based on a large number of relevant data about Changsha City real estate market,the article investigated the macro-control policy and the effect on the Changsha Cityreal estate market, and attributed the most of unsatisfactory control effect to localgovernment executive deviation. Drawn on the policy experience of the United States,Poland and Hong Kong, Shanghai and other cities, the article pointed out improvingthe Changsha City real estate regulation policy should contain three aspects,improving the real estate market basic policy, improving low-income housing policyand regulating the behavior of the government. Among the three aspects, theimprovement of the real estate market basic policy should contain adjusting the policyof land management, implementing gradient and oriented tax policy and differentfinancial policy. The improvement of low-income housing policy should containraising low-income housing supply and raising construction capital. The behaviorregulating of the government should contain strengthening interaction communicationwith the public, reforming government system to prevent the deviation of policyimplementation, and to ensure the policy implementing effectively, so that to improvethe macro-control policies of Changsha City real estate market, and to promote thedevelopment of real estate market steady and healthy.