Research On Sales Model Of The Peach In Wuxi

With the continuous development of agricultural industrialization in China, Wuxi peaches as a typical representative of fresh agricultural products, the farmers have also accelerated its pace of reform, the pattern in the distribution channels for an active exploration, seek sales more smoothly, to increase even more apparent. In this paper, Wuxi peach industry, for example, farmers from planting the perspective of farmers on the different marketing model from the association model, agent model and three different business models leading the sales model of choice behavior. In a lot of reading and reference to previous studies based on the results, summarizes the sales patterns of different households choose different influencing factors, combined with the relevant existing data and field survey data, the use of theoretical research, empirical research and comparative analysis with each other method to study the impact of farmers to choose different modes of income level mechanisms and factors, and finally made some improvement of agricultural industrialization and agricultural sales model fresh policy proposals.In the empirical research component, the paper Yangshan Town, Wuxi City, and eight persons Luoshe town town-site visits to11communities to obtain first-hand information for research and collation of data through analysis and research on the multiple Logistic model the use of farmers discussed the impact of selected factors with different sales model, and further compare the different sales mode level of household income differences.Peach sales model for descriptive analysis of selected results:With the increasing level of industrialization of agriculture increased, people have peach sales channel model from the original model a single homegrown gradually changed, people’s water, honey Peach was the annual income is also an increasing trend year by year, but the different regions and different income levels under the sales model there are some differences, it is to some extent, this difference is just proof of the effective use of the sales model has increasingly become a new type of farmers the right choice.Choice of peach sales model empirical results show that:self-marketing model as a reference, peach growers in the face of self-marketing model and the Association mode, when the age of household head planting peaches, whether to continue to invest, the degree of specialization, the availability of information technology, government emphasis and preference for new varieties of peach growers selected association patterns of significant positive effects, risk preferences, and bargaining more difficult for growers association mode selected significant negative effect; peaches growers in the face of self-marketing mode and when the broker model, educational level, whether to continue to invest, the degree of specialization, the availability of information technology, and government emphasis on farmers select an agent model has a significant positive effect, and risk appetite, difficulty of farmers in selected bargaining agent model has a significant negative effect; peach growers in the face of self-marketing mode and the leading business models when the peaches grown by the head of household education level, whether to continue to invest degree of specialization, availability of information technology, government emphasis, new varieties of peaches on preferences and income share of the total household income, leading to the peach growers selected business model has significant positive effects, risk preferences, bargaining difficulties choice of the leading business model farmers have significant negative effects.Under different sales model peach farmers compare the different results show that the net income levels:business model than the leading association model, the association mode is greater than manager mode, and since the sales model at the bottom. Selected areas from the sample point of view, Yang Town is greater than Luoshe town, but the town is greater than eight Luoshe disabilities town. The reason, in addition to Yang Town innate unique soil and climate conditions for growing crops, farmers who choose a different sales model is the result of their access to the main reason for the different income levels, and because of the attention around the different levels of government, only the region has Yangshan Association leading enterprises in the three brokers, and a full range of intermediary organizations, and community in Los eight who have no association pattern of two regions and the leading business models, only the broker model; but close to the town of Los Yang Town community, whether it is soil, climate and other natural conditions, or the sales model are concerned about the other acquired conditions, have been the Yangshan areas of radiation, thus the cultivation of peaches followed by technology and income levels, the highest in the middle.