User Centered Mobile Phone Advertising Design

The wide application of mobile phone bring great convenience to the human communication, meanwhile it is become a new media alternative following the other ones such as television, broadcast, newspaper, and Internet. Recently, a lot of research institutes and enterprises have attached much importance on the mobile phone advertisement, which is still associated with multiple problems. It is known that the existing mobile phones are simply produced with a poor quality and also the lasting interference to the community, which may result in the dissatisfaction with the users. Therefore how to improve the popularity of the advertisement of mobile phone has been become a challenge.This paper firstly analyzes the features and categories of the mobile phone advertisement. It turns out that the mobile phone advertisement is a brand-new art form and visual artistic space by combining the traditional advertisement and mobile phone technology. Specifically we started with the visual language, discussed its basic features, and researched the composing elements of the visual language for the mobile phone advertisement.To analyze the various factors that will affect the popularity of the mobile phone advertisement, we propose a new quantitative based analytic hierarchy process (AHP) method. Its basic idea is:we first specify that the main creative factors for the mobile phone advertisement. Based on it we issue the relevant questionnaires in order to collect the various kinds of data about the factors that user prefers. Next we do the classification and statistics on those raw data collected according to the user age, education level and also make the consistency check on them. Finally we use the proposed analytic hierarchy process to analyze the weight of the above factors, which shows that the individuation and artistic aesthetic perception are two most important factors that users will concern on the advertisement design.We make an analysis on the basic principles and features of the visual design on mobile phone advertisement, and also get the conclusion that the mobile phone advertisement message is a kind of technique and method that will be widely understood and accepted by the people with a fast propagation. We make a full investigation on the currently well-designed mobile phone advertisement and studied the creative strategies and styles of their user-centric visual design. Based on their design principle and strategy, we also practice our mobile phone advertisement visual design on the Guang Ming Milk. Through this practical case, we discuss different mobile phone advertisement design schemes based on various types of visual language, and also derive a comprehensive design flowchart to meet with the desired stylized mobile phone advertisement requirement.