The Study On The Distribution Of Toshiba Of Three And Four Grade-marketplace In Sichuan

Nowadays, the competition of household electrical appliances market is unusually intense; any one household electrical appliance enterprises which want to obtain sustainable competitive advantage through the methods of products, pricing and promotion is more and more difficult. This is because product technology, price and promotional tools are easy to be imitated by competitors. And marketing channel is built on the basis of long-term interpersonal and organizational relationships, competitors in a short period of time is difficult to imitate and copy, so the competitive advantage achieved through the marketing channels of laying within a period of time, while the dominant positioncan also be guaranteed.For the Chinese home appliance industry, the important role of the channel is not in doubt. First of all, the manufacturers of the products only through marketing channels can eventually enters consumptive field; Secondly, for the home appliance products, the channel is not only one of the important way for consumers to buy products, more consumers to enjoy the functionality of the product itself and the resulting expansion of the open to the other subsidiary functions:for example, function explain, door-to-door, installation commissioning and warranty commitments, and these functions is the need to rely on the channel to complete. Simple words, channel is necessary to protect the product function, is an important factor in the choice of consumer products. Finally, the channel itself implies a lot of energy. This huge amount of energy will enable businesses to glow with vitality and long-lasting power. Therefore, in the" channel is the king" s, each home appliance enterprise marketing channel has always been a hotly contested spot.This paper will explore the process of the evolution of China’s household electrical appliance distribution channels, the Toshiba LCD TV as a typical household electrical appliance enterprises of home appliances distribution channels management, and three or four markets in Sichuan in the market as a final distribution of the target market, the main problems in the enterprise channel management, combined with the guidance and reference for a typical channel model of other companies in the appliance industry and marketing theories, put forward their own ideas and design for the specific market distribution channels program, hoping to Channel management of the household electrical appliance enterprises have a certain reference value and practical significance.