The Research Of Social Management Strategy Of China Mobile

After grew strongly these years, the mobile telecommunication services in China has entered a Slow growth、fiercer competition、Transformation stage. Along with the third reorganization of the mobile communications industry, China mobile’s leading position has been weakened by Convergence service and marketing combinations of Competitors.In these conditions, It’s very important to study the Community channel management, find problems, put forward solutions for improving china mobile’s marketing effects, enhancing the advantages and services.This article use the marketing channel theory as a theoretical framework, choose a county company as a representative example in the transformative period. Through the investigation and analysis of the most basic level agent, explore the regularity and direction of China mobile’s the community channels, put forward suggestions and measures in the new situations. This study has strong pertinence and maneuverability to standard the community channel managements, promote the fair and orderly competition and Improve service.