Study On China Unicom Service Initiaiives Tangible Strategy

Services in the communications industry are becoming increasingly important. China Unicom proposed service initiatives in case of Market beginning into a smooth development and the Market penetration becomes saturated. The development of the communications industry Promote the improvement of Interchange Service. In order to a better implementation of the service, trying to let customers know and understand. Resolve the confusion of managers in the present stage of development for Intangible service, doing a QOS tangible research project is very necessary.This article based on the physical theory of the quality of service, application QOS tangible perceptual model, From the customer initiatives designed to target customers; The target customers need to generate awareness, interest, experience and other processes, Application service initiatives tangible implementation strategies to expressed the specific steps of the service tangible, that is through the business side of the customer segments, the source of exposure show clues, process control and evaluation of control to enhance the awareness of the client service initiatives, interests and experience, Thus achieving the goal of the implementation of service initiatives, Ultimately form The overall perception of the customer Unicom Communications Business Services, In order to achieve tangible goals for China Unicom Management Services initiatives.