Research On Matching Of Firm Tangible And Intangible Resources Based On Utility Theory

The scope of the study aimed at the matching relationship of the tangibleresources and intangible resources. Through to the resource based view, utility theory,matching theory review, the study combed the relationship between the varioustheories. On the basis of utility theory of economics, we construct the measurementfunction model of resources investment utility, and then based on the in-depthanalysis of the utility function model, we finally construct the match model oftangible resources and intangible resources. Based on the target analysis of resourcesmatching mechanism, the study uses the research paradigm which combines with ofqualitative and quantitative analysis, normative research and empirical research, andthe train of thought that theoretical basis for support-resource utility modeldesign-resource utility metrics-resource matching mechanism analysis-resourcesmatching model design-empirical test-model evaluation to develop the research. Firstof all, the research divided resources into tangible resources and intangible resourcesaccording to the characteristics and contents of resources, and established thecorresponding evaluation index system. Then based on utility theory of economics,we apply exponential function of fuzzy mathematics to construct the enterpriseresource utility measurement model. At last, with the combination of enterpriseresource utility measurement, the further construction of the matching model oftangible resources and intangible resources was built, and we get analysis of resourcematching condition through to the comparation of utility values obtained after themeasurement of enterprise resources investment.In validating our model design’s feasibility and effectiveness, we conducted afocus automotive industry with three listed companies which datas to be used verifiedthe model. Corresponding index datas mainly collect from the national bureau ofstatistics, corporate annual reports of listed companies, sharp database, the Pacificautomotive network, and the professional research unit which provide the initial data.The study presented that the utility value, match value obtained the analysis of themodel data consistent with actual resource investment status, but there is a bigdifference in different enterprise resource matching condition. Therefore, it isnecessary for companies to measure the utility value of resources investment beforethe investment in resources, then made reasonable and effective allocation ofresources according to the prediction of resource matching conditions. In theory, the study puts forward the measuring method of investment resources matching; inpractice, it provides a tool for enterprise to measure resource utility matching, to acertain extent, the study increases the feasibility and effectiveness to useresource-based theory to solve practical resource allocation problems.