Consumption Ethics And Social Harmonious Development

With the accelerated development of market economy and global economic integration,the consumption plays a greater and greater impact on the trend of the entire social economy,even the social stability and harmonious development. Nowadays, the consumer society is nolonger a conceptual thing, but gradually becomes the reality of people’s social life. Thedevelopment and progress of the economy provide people with plenty of material livingconditions and continue to improve the standards and qualities of people’s material life.Meanwhile, the massive and excessive abnormal consumption dominated by the conceptionof consumerism create a new social injustice which affects social harmony and stabilitybetween different ethnic groups, classes and social stratums; Moreover, the consumer societyhas conquered, developed and utilized the natural with the style of seeking for immediateinterests, not long-term interests, which has severely undermined the basis of human survival,causing the crisis of human survival. And it is also facing the same problem in the process ofeconomic and social development in China, therefore, we must have a profound reflection onpeople’s consumption attitudes and consumption ethics, explore the consumption ethics andconsumption patterns fitting the harmonious and healthy development of human society andhave a new mode of production, lifestyle and mode of thinking and communication tomaintain the sustainable development of human society.This article, based on consumption and consumer ethical issues with great concern,firstly, has a general analysis on the consumption, consumption attitudes, as well as themeaning of consumerism, combing the historical evolution of consumption attitudes andexplaining the consumerism’s far-reaching impacts on economic and social development.Secondly, followed by social ethics, the paper explains the connotation of consumer ethics, and establishes the basic principles of consumer ethics, namely moderate principle, fairnessprinciples, harmonious principle. Combined with the real situation of the consumption society,it reconstructs a new consumer ethics---a harmonious consumption after the ethical criticismon alienation consumption including the luxury consumption, the conspicuous consumption,and the consumption of bipolarity. Finally, proceeding from the reality of building aharmonious society, it differentiates and analyses the relationship between ethicalconsumption and social harmonious development:"Consumer ethics is the notion condition torealize harmonious development of society";"Harmonious development of society is therealistic base to established general consumer ethics.” Considering the status quo of Chinaand the main responsibilities of government, business, public and media, it needs to establishthe main responsibilities with interaction to achieve the development of consumer ethics andsocial harmony, to provide a main support for the combination of the development ofconsumer ethics and social harmony.