Research Based On The Strategy Of Innovative Enterprise Added Value

Innovative companies everywhere in the country as a new business paradigm, onthe one hand, it is good national policy support, on the other hand today’s increasinglycompetitive market, more and more enterprises is innovation and enterprisedevelopment as a driving force of innovation gradually known as a magic weaponforenterprises to win, to become the core competitiveness of enterprises.The ultimate goal of the enterprise development is to achieve addedvalue andenterprise value are generally analyzed from a financial point measured, mainlyreflected in the discounted future cash flow, but should also include the brand value andsocial benefits, and customer value. The value of innovation-oriented enterprises alsoincludes the technological level of enterprises, and these will eventually be reflectedinthe competitiveness of enterprises in market competition.Enterprise value added can not be separated from the support of thestrategy.Corporate strategy has been one of the important issues of enterprisedevelopment,Ansoff in the corporate strategy since the1960s, the study of strategictheory with the management of the development and changes in market conditionscontinue toimprove. Henry Mintzberg’s strategic course,"a book described in detailthestrategic thinking of the top ten school, many schools have different strategictheoryas support from the SWOT analysis of the design school model, to locate schoolsof Boston Matrix Michael Porter’s strategic thinking, and then On the structure ofschoolin the Chandler’s enterprise development. Now many management ideasaredeveloped from these theories. With the increasingly complex marketenvironment,enterprises not only to establish and implement a clear developmentstrategy, but also to various factors, fully consider how to respond flexibly to marketchanges, thesystem strategy and flexible strategy emerged, system strategy first stressedthatthe system of strategic thinking, flexible strategy based on business innovation as abasis, emphasized a comprehensive, coordinated and sustainable innovation, more inline with the characteristics of innovative companies.In such a practical and theoretical background, this paper presents avalue-addedbased on the innovative enterprise value proposition of strategic theory. Thefourthchapter is the focus of this paper, to grasp the characteristics of innovativecompanies, expounded on the connotation of enterprise systems strategy, theflexiblestrategy and innovation strategy, and to analyze the overall strategy of theenterprisefrom the perspective of innovative value added focus the competitive strategy.Micro and macro environment, the price faced by innovative companies andinnovativeenterprise value under the conditions of the various strategies of theformulation, implementation, and possible problems. This article tries to proceed fromthe basisof existing theories proposed for innovative enterprise development strategy,provide a reference for the development of innovative enterprises.