Research Of Chang Jiang Airway’s Marketing Strategy

The Yangtze River is the most important inland waterway in china, the inland watertransport has many strongpoints such as excellent transport capacity, small footprint and lightpollution. All of these will meet the green transport mode based on the requirements ofresource-saving and environment-friendly society. Yangtze River Shipping has become themain backbone of the basin integrated transport system as the most important inland Shippingroute. Compare to the requirements of promoting the construction of an integrated transportsystem, continue to develop the Yangtze River Shipping will be a great potential although therapid development of of Yangtze River Shipping. The Shipping security management isbecoming an increasingly prominent choke point to hinder the sustainable development of theYangtze River Shipping with increasing shipping density. With the electronic path maps,electronic pilotage system, electronic visa business, such as higher communicationrequirements of maritime navigation administration information systems have been launched,the existing network communication facilities due to the backward operation system, theequipment level is low, a single type of business, has been unable to effectively support theabove-mentioned system of communications services.And public communications network,less involved in the tertiary network communication field of the long voyage, networkdeployment, product design, the network exclusive and can not provide specifically services.Therefore, the Yangtze River Shipping private network communication facing the operatingsystem reform, and communication service innovation and network equipment renovation ofthe many problems. The Changjiang Airway as a company specializing in the Yangtze RiverShipping private network communication services company, with the basic theory ofmarketing based on the communication market, such as the macroeconomic environment,industry environment, product and marketing activities, marketing management andmarketing model, a detailed analysis, puts forward suitable Yangtze Ivey marketing strategy,marketing strategy, suggested that as much as possible and the actual situation of theChangjiang Airway company combining to help the company quickly corrected the problemsof marketing efforts to create a core of sustainable development and competitiveness.This article is divided into five parts, The first part, first introduced in China Yangtze River Shipping development strategy and planning, an overview of the Changjiang Airwaycompany and the Yangtze River private network communication market, then proposed thisarticle studies background, Domestic and foreign profession development and researchtendency, research goal and significance.Finally, explanation this article research content andthe innovation place of. The second part, elaborates the Yangtze River Ivy company ChinaChangjiang National Shipping (Group) Corporation special net developmental strategy, to theYangtze River Ivy company’s origin and the development, the China Changjiang NationalShipping (Group) Corporation special network correspondence market faces the question.Thethird part, carries on the consumer behavior analysis and the China Changjiang NationalShipping (Group) Corporation special network’s product to the China Changjiang NationalShipping (Group) Corporation special net correspondence potential user carries on theanalysis.The fourth part, has carried on the analysis to the Yangtze River Ivy company marketenvironment.The fifth part, the marketing strategy analysis, proposed that suits the presentYangtze River Ivy company in view of the potential user in the marketing strategy, and byactual case evidence its corrective measure validity.The sixth part, to needed to continue thematter of concern to carry on the related description.The seventh part, draws the conclusionaccording to the above parsing process, and points out this article some deficiencies.