The Analysis Of Brand Marketing Communication Mode And Strategy Based On Social Network Sites

As a new Internet application, SNS online platformis not only for fun, but alsocan provide a better platform for the companies to spread their brands, or a channelfor enterprises to communicate with their users.So far, SNS online platform is stillbeing explored, but the accumulation of a large number of users has highlighted thepotential commercial valueof SNS online platform.This paper researchesthe brand marketing communication based on SNS, andanalyzes the research situation at home and abroad.It alsoanalyzesmentalcharacteristics of SNS online platform users.Then,it selects the mostrapid development and influential WeChat as a typical representative at present.Itintroducts the brand marketing communication mode based on WeChat platform andputs forward thebrand marketing strategy.It usessome specific cases to present thecombination between brand marketing communication and WeChat platform.At last,itevaluatesthe brand marketing communication effect,and hopes to put the results intothe brand marketing communicationpractice.It alsoprovides reference for enterprisesto choose the social networking platformto developbrand marketing communication.This paper aims to help the enterprise locatetheir target groups andselect properSNS online platform to carry out the brand marketing activities. Providing the brandmarketing communication mode for the innovation of enterprises through unite theSNS online platform with the brand marketing communication. In addition, itanalyzes thebrand marketing communication strategy based on SNS online platformthrough combiningbrand marketing with the case.At the same time,it evaluates theresults of the brand marketing communication, and hopes that these conclusions canbe applied to the practice of campanies brand marketing communication platformbased on the SNS online.Building a brand marketing channel for enterprises based onthe SNS online platform.This paper has three innovation points.First, it analyzes how to use the SNSonline platform to carry out the brand marketing communication activities forenterprises;Second,itprovide a reference for enterprises to choose the socialnetworking platform to developbrand marketing communication through summarizingmany searching materials.Third, in selecting a social platform, select the WeChatplatform and brand marketing communications combine to provide areference for other social network sites byanalyzing the WeChat platform for thedissemination of results.