| Outdoor Sports were sprouting in Beijing, Guangzhou, Kunming and shanghai in China since the beginning of1998. It quickly became a vogue because of the effect of TV, magazine, news paper and internet etc. It became popular in big cities all over the whole country and outdoor sports clubs boom everywhere in China through internet. After2000, the rapid development of outdoor sports led to the rise of outdoor sports products and services markets. They are generally called outdoor sports market together. Outdoor sports are well developed in Beijing, Shanghai, Guangzhou and the cities with mountains and waters today. More and more young people are interested in outdoor sports. The flourish of outdoor sports products shops and clubs confirm the opportunity of the market.Outdoor sports emerge late in Inner Mongolia Autonomous Region because of inland city and its backward economy. However, beautiful scenery, long history, specific outdoor area and route contributed the fast development of outdoor sports in Inner Mongolia Autonomous Region. Inner Mongolia shazhou Cultural Development Co., Ltd.aim on the large and growing potential outdoor sports market in Inner Mongolia Autonomous Region, but it lack of long term strategy. This essay is to analyze the company and make a long term strategy for it. So that Inner Mongolia shazhou Cultural Development Co., Ltd. will be the top business in outdoor sports market.Establishment of an accurate strategy is necessary for Inner Mongolia shazhou Cultural Development Co., Ltd. The article systemically analyze the strategy of Inner Mongolia shazhou Cultural Development Co., Ltd.. It study the advantages and disadvantages of outdoor sports business based on macro economy, technology, political, legal, social cultural and resource environment in Inner Mongolia Autonomous Region. The content of the strategy is concluded according to evaluating the special ability, integration capability and competitive advantages of Inner Mongolia shazhou Cultural Development Co., Ltd.. It is getting high cost performance and well selling products’franchise, in order to monopolize outdoor sports market in Inner Mongolia Autonomous Region and setting up outdoor sports clubs at the same time. Keeping working on The Department of Market Development and improving the training of staff are also important for the firm. The paper provides reasonable suggestions and advices for the management and development of Inner Mongolia shazhou Cultural Development Co., Ltd., considering the meaning of the company’s strategy. |
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