Inner Mongolia Guohua Zhungeer Power Generation Limited Liability Company Competition Strategy Research

The corporation strategy is a long-term and general designs of a corporation to survive and develop,in face of the hot changes and serious challenges from inside and outside.And it is also the results of the corporaions’ economic thought and strategic decisions,by which long and middle terms plans are made.The corportation strategic management is a measure,by which a corporation maximum the utilization of its resource to achieve its goals in a hard situations.So it is a dynamic process of achieving goals, making decisions, putting into practice and controlling performance.Therefore a corporation must make a developing strategy and apply strategic management to develop its strength.With the system reforms into a practicing period,the electric power plants will become independent entity and will confront with hard market competition.How to apply themselves to the reform and how to improve corporation strategic management level are becoming the key problems to be solved.This paper takes Inner Mongolia Guohua Zhungeer Power Generation Co.,Ltd.(Abbreviated GH Co.,Ltd.) as an object to study.According to the common theories of enterprise strategic management,and the author’ personal views,through the research of macro environment,industy status and its resources,also considering the practical situations of GH,put forward the conclusion of with low cost competition strategy for enterprise development strategy,and specific operation ideas.China’s rapid economic development, with the electric power industry in rapid development, power generation technology unceasing renewal, supercritical fluid, ultra supercritical unit has become the main unit, each group,power generation company constantly improve the knowledge and practice of enterprise management. At present the power gengertion company are discussed and practice strategic planning adaptation of enterprise development.This paper studies the objet is a power plant,which gradually matures after power system reform, the conclusion of low cost strategy have certain practical and reference to common maturing and developing plant.