Bayinnaoer City Fuchuan Feed Co., Ltd. Feed Marketing Strategy Research

For the market of the feed form sellers’market transit to buyers’market theses years, many feed enterprise face a flinty position, for example, sale yield decreased and produce ability super abound and fixed the scale advantage and higher cost of product, those questions take a heavy effect to the survive of the enterprise. In order to grasp every potential advantage in the fierce market competition, the enterprises have to apply the marketing theories, aim at different market environment, take both their advantages and disadvantages into account, and put forward creatively the combined strategy in different developing stages of enterprise.This thesis adopts Porter’s five models of competitors and SWOT analysis theory to analyze both the internal and external environment and the advantages and disadvantages of Fuchuan Co.Ltd. Based on this analysis, aiming at solving the problems of company’s marketing strategies, the thesis makes sure the correct target market of Fuchuan CO.Ltd. and works out a scientific market orientation, and then takes4Ps as the main axis to draw up the product strategy, price strategy, promotion strategy and retail strategy.