Marketing Strategy Research Of Leveking Feed Lipase Products Into The Domestic Market

China is a populous country and a resource-consuming countries, the huge population drains our resources, making the resources are in short supply. People regard food as their heave for the common people food is heaven., Every year we consume food amounting to ten billion tons meat, but breeding use the 1/3 of total grain consumption. The lack of resources in China in terms is a heavy burden. Therefore, the increasing resource utilization,reducing unnecessary consumption and safeguarding the effective supply of food, is an important direction of the biological sciences and social science research.Feed lipase is a natural microbial enzyme preparations. Added to animal feed, it is used of increasing energy efficiency,improving animal intestinal function and improving animal immunity, so there is a lot of the benefits in feeding. Feed lipase in the country is still emerging products and markets is also still in the market cultivation period. This article mainly feed lipase marketing strategy in the domestic market research..There are seven parts in this article. About the first part, it is describing the background, significance and researching methods; About the second part, this article to be involved in marketing theory to sort out; About the third part,it is the introduction of the application about Leveking feed lipase and includes which positioning in the stage of its product life cycle; About the fourth part, it is the operating status of biological products and the characteristics of lipase; About the fifth part, it is the analysis of applications of the macro environment lipase, micro environment and integrated environment in lipase; The sixth part is the core of this paper. Through finding which positioning of the product life cycle and analyzing sales of products on the internal and external environment, we develop the strategy of Leveking products in the introduction stage of Feed lipase marketing. The strategy is mainly from the Price, Channel, Promotion and to be found the most appropriate marketing way; The seventh part is the summarizes of the conclusions about the study and future prospect in the development of the product.