Research On Service Marketing Strategy Of Fujian Feed Test Market

Feed industry development is from the original manual mill to the world’s second largest feed producer in our contry.Feed product quality and safety for human health has become the subject of much attention. The advancement of marketization, along with our country product inspection service for feed clients, they have more choice testing institutions and the right to buy services, they can on the ability of testing institutions, services, inspection fees, cycle, etc.Examination organization, therefore, should be thrown to the idea of "iron rice bowl" and the rigid management mode, continuously to understand the demand of feed industry customers, continuously improve its detection ability, want to customers want, anxious customer anxious, improve customer service levels.In active learning other inspection agencies (especially foreign institutions) advantage at the same time, positive change their testing service concept, participate in the competition of the test market, strengthen the development and expansion of test market, constantly improve their own marketing ability and market competitiveness.Since 2007 the writer has been engaged in feed test market service work in fujian province, around the feed enterprises obtained the production license, annual registration, tax inspection, quality problem analysis for detection of feed products to provide services, market demand for feed industry in fujian province and feed detection has a more in-depth understanding.Therefore, in this paper, combined with their own jobs and practical experience, based on service marketing theory, the first analysis of the present situation of fujian province feed test market and marketing environment, especially to feed detection of fujian province market environment, technology environment, government policy environment, the competitive environment investigation and analysis, and then on the basis of the theory of market segmentation and target market selection, in fujian feed detection, on the basis of market segmentation, determine the main inspection agencies in the province to detect target market selection and design of the feed feed test market service marketing combination strategy in fujian province, from the product strategy, price strategy, channel strategy, promotion strategy, personnel strategy, process, tangible demonstration, network marketing and so on several aspects discusses feed test market marketing combination scheme of fujian province.In short, in the face of market competition, need inspection institutions focus on fujian province feed market overall demand changes, continuously improve the efficiency of its detection technical capabilities, detection, detection accuracy and fairness;At the same time, analyses the problems existing in the examination organization itself, foster strengths and circumvent weaknesses, the good and discard the dregs, to find suitable for their own development strategy, service marketing is helpful to improve the quality of the whole province feed products, specification of feed test market, contributing to contribute to the feed product quality and safety.