Research On Marketing Combination Strategy Of WY Mobile Security Products

In the decade of booming Internet industry,the mobile Internet has brought a variety of surprises in the fields of life,economy and culture along with rapidly developing technologies and ever-changing markets.People's living habits at every stage.The demand scene of various mobile APP applications has exploded,and the entrepreneurial tide has spawned a mature mobile service industry chain.However,when mobile application developers are attacking the C-market,they rarely seldom take the initiative to pay attention to the security issues of mobile applications,resulting in large Some APPs generally have some high-risk risks and loopholes,leaving a hidden danger to enterprises and society.Mobile application security service providers have taken the opportunity to provide a variety of mobile application security products,forming a sophisticated industrial system.In 2016,WY actively transformed into the B-end market and launched enterprise cloud service products.In the response to the group's strategic transfer model call,HangYan Research Department entered the mobile security industry in 2016 and formed a team to research and develop products to compete in the market.This article takes WY mobile security products as an example to explore how to make a post-production in the Red Sea market,gradually expand market share from 0 to 1,and survive in the fierce market competition,and finally stand out.Based on the current situation faced by WY's mobile security products industry,the author uses PEST and Porter's five-force model to analyze the company's external macro environment and industry competition environment,and combines STP model to find out the company's target market in the mobile security product industry.Comprehensive use of 4P,4V marketing theory,combined with industrial consumer psychology and corporate brand effect,expounded the different marketing mix strategies and logic behind WY company's mobile security products,and re-implemented the implementation of marketing strategies and benefits Happening.This article analyzes and organizes the relevant data of WY mobile security products,and connects the theory with practice.It discusses in detail the important links in the development process of WY mobile security products,such as target market selection,marketing mix strategy formulation,marketing strategy implementation and benefits.Feedback,etc.,provides a targeted and innovative weather vane for its survival and stand out in the fierce market competition in the future,and has a strong practical guiding significance for the sustainable development of WY mobile security products.At present,the domestic B-end product industry is in the nascent development stage.Although this article is based on mobile security product marketing,it is applicable to most B-end products.It is hoped that some other SMEs will provide some valuable value in the process of competing in the Red Sea market.Reference and reference.