The Research On The JX Mobile University's Marketing Strategies

As the mobile communication industry of china has dramatically developed, the market saturation is increasing; it is going to be saturated in economically developed regions, especially. There will be a fierce competition in the market. The student of university and college, as the main customer in the future, has a huge spending power. Hence, the university and colleges are becoming the major areas of the competition.This article uses the theory of communication, marketing, service strategic in telecommunication and the theory of sales as the bases. In this dissertation, synthetically analyze is given to Jiangxi province for the school market, using the method of SWOT analysis, PEST analysis, competitor analysis and the analysis on social survey. Firstly, it analysis the macroscopic environment of the school market, at the same time, according to the data ,which come from the survey question in part of Jiangxi school market, we give the strategy of University sales pointing to some weak segments on marketing communication. Also make a deep thinking on the communication about the whole Jiangxi school market. At last, we got a conclusion that the company only make some reform on the brand location, product and price, service strategy, sales channel and promotion channel, can get the victory.