The Study Of Product Advertising On Consumers’ Influence

With the continuous development of society and the rapid changes of consumptionpatterns, product advertising has developed to everywhere in today’s society. Productadvertising plays an unparalleled significance in the sales areas. It guides consumption,simulative production, convenient people life, simulative economy; expand the flow ofpositive function in our lives. Product advertising aimed at consumers. If the productgains the recognition of consumers, the product is necessary to meet consumeradvertising psychology and behavior characteristics.This paper taking Liby group launched the" white washing liquid" as an exampleof advertising on consumer generated effects was studied. The main contents of thispaper: the first part, mainly introduces the research background, research purpose andmeaning, with the sum form to describe the main content of each chapter. The secondpart, through advertising and product advertising concept to lead research, focuses onthe concept and development history of advertising, product advertising the mainconcepts and characteristics. Product advertisement social responsibility of some of thecriticism is not objective and to study the presence of missing. The third part, the articlefocuses on one, began simply elaborated the product; the essence of the enterprise is theproduct; the market opportunity insight; and product positioning strategy; productdesign; the last is the product of the4P strategy, and with " white washing liquid" as anexample, from the integrated marketing communication to analyze, how will theproducts through a variety of different media to market. The fourth part, the emphasis ofthis article, mainly from the consumer’s psychological perspective, the" white washingliquid" product advertising on consumer psychological effects are systematicallyanalyzed and summarized. The fifth part, mainly discusses the concept andcharacteristic of consumer motivation, last around product advertising how to stimulatethe motive of consumption set. The sixth part is the last part, is a summary of the entirepaper, and to analyze the development trend of product advertising.The aim of the paper is to probe into how to make the consumer have a desire tobuy and the link between the two through a case study, better demonstration andexploration product advertising, which is very important to the long-term developmentof advertising business for a more profound significance.