The Study Of Customer Tired Degree In The Super Mall

Leading consumers to feel the fatigue factor is that businesses create the environment. Shopping environment imperceptibly impact on consumers' psychological and change consumers' behavior, and cause malls' the increase or decrease in sales. In an increasingly competitive fierce today, Business customers is the main consideration of businessmen. How to make customers satisfaction, feel shopping malls the sincere and considerate, build customer loyalty to shopping malls, there are many aspects of shopping centers need to be studied and considered. However, an important issue in these aspects should not be ignored that shopping environment is how to influence consumer behavior. As pointed out by the Kotler, Consumers buy the commodities as a whole. Not only goods purchased by the entities, including packaging, after-sales service, advertising, credibility and, more importantly, the transaction took place, space atmosphere. The atmosphere here is the paper referring to shopping environment. The current research in this area, as the first shopping center originated in the 20th century 1920s in the United States, so the United States and scholars of this have more in-depth study. The most prominent theory is put forward by Mehrabian and Russell the Mehrabian - Russell model (1974). In recent years a large number of scholars tested this theory. The home because the shopping center emerges late, regarding this the aspect research are less, all only has made some in view of the concrete aspect research. At present all does not have like to sell the field in Euroasia(the world's second largest Mall) Mall, research begins from the consumer fatigue, on that the overall shopping environment is how to influence consumer behavior research has been conducted. In this paper starting with consumer fatigue, how the consumption environment impact consumer psychology and the behavior was studied on the theoretical basis of Mehrabian - Russell model.Consumer shopping behavior usually is realized in the certain shopping environment. Shopping environment superior or inferior rank has many-sided effect to consumer mentality feel in buying process. Therefore, to meet the consumer's psychological characteristics, and create a sound environment for shopping, is an indispensable condition for marketing enterprises to expand sales. Indicated about consumer's human nature characteristic and the lifestyle research, in assigns the purchase and in the expense decision-making process very little can like such direct production some kind of manner which the cognition model conceives. The consumer behavior researcher always neglects the environment influence to consumer purchase and consumer behavior. Researchers will be happy to concentrate their energies on the cognitive status and the process of measurement -attitude, character and ownership information, and to explain to those who may be observed that the choice of consumers. However, consumer attitudes and personality will change, if they are considered separable, and they are not the relationship between consumer behavior predictive factors.At the same time, those who are often overlooked from external environmental factors affect consumer behavior and choices than the consumers psychological choices. Of course, environmental factors such as brand preferences with the decision-making affecting each other circumstances, these factors may not directly effect. From this view it, beside these anticipation situation can has the influence to between the behavior motive and the behavior relation, when the consumer recarefully examines the same product in the similar situation, perhaps its decision-making process condition and the content can have the change.Social and the natural environment factor similarly has the possibility to be independent the psychological activity process which ahead of time occurred to these and throughout accompanies, had the direct promotion to the consumer behavior, molds, the impetus, stimulates with the instruction function, including social and natural environment factors, and the local inspection. The impact of contextual factors can explain about 20% to 45% of the consumer behavior, but different, such as personal character, attitude, and other individual differences can explain 15% to 30% of the consumer behavior and the interaction of individual and situational factors may be about explained 30% to 50% of the consumer behavior.The pragmatism that the Mehrabian - Russell model analyses to store inner atmosphere lies in Mehrabian and Russell's conclusion, main emotion reaction is the middle of a bridge between the other side .One side is person and the environment, the other side is behavior. Cheerful, encouraging and controlling is not just the basic emotional response to the environment, in addition to their separate work on behavior, also combined to produce more on the impact of behavior. A high level of incentives that were not pleasant places will bring more evasive behavior, and in the context of good will produce more patronizing behavior.The research result has provided part support to the Mehrabian -Russell model:Produces to store joyfulness was considered to act the strong character in approaches behavior, including the time which pauses in the shop, the purchase level, surpass the purchase plan expense wish, with sales clerk's mutual function, the shopping preferences ,that is returning to the store frequency.Incentive - the shift in the shops and excitement, it is certainly associated with spending time in the shop and with the saleswoman's contact in the shop, but it limited to the positive impact of the store feeling happy.These emotional reaction might be "it is the primary determinants that individual consumption spent more than he or she had original intended to spending."These discoveries is the marketing management staff of interest, which has been guess how can influence the consumer's perception of shops and corresponding acts under the administration of marketing. They pointed out the need in the high level design and layout of the shop assists dissolves into these about the store exhibition and the sales plan to the consumer behavior influence early discussion in the reality. In addition, the study reveals that the majority of consumers have shown close to the intention or avoidance response rather than the actual acts: the variables of consumer behavior research is necessary.Nowadays, it is very rarely how the consumption environment affect consumer behavior study on consumer fatigue. This paper from the results of the statistical analysis, consumer fatigue on consumer psychology and behavior have had an impact, reducing the consumption of consumers will in the Market place and the residence time in the Market place, and then shopping malls reduce revenue. If the environmental factors affecting consumers make rational allocation, consumer fatigue will be reduced, which can encourage consumers have good sense of joy. Cheerful, encouraging and controlling is not just the basic emotional response to the environment, in addition to their separate work on behavior, also combined to produce more on the impact of behavior. A high level of incentives that were not pleasant places will bring more evasive behavior, and in the context of good will produce more patronizing behavior. So, it will increase sales of Euroasia(the world's second largest Mall) Mall.This paper studies not only provides another evidence in theory for the Mehrabian - Russell model, but the Eurasian Mall how to create a good shopping environment for consumers in the practice, increase their sales to a certain extent also has the guiding significance.