The Research Of Chinese Postal Convenience Service Station Competitive Strategy

Since2007, the Chinese postal convenience service station rapid expansion of Up to now, the country has built more than120,000.However, with the high speed development, it brings many problems, such as unbalanced development of national channel number, brands names disunity, service function imperfection, technical support not in place and so on. In order to adept the healthily and continues developing demand, Postal convenience service station is an urgent need to re-examine the external environment and internal capacity, the development of a viable competitive strategy and safeguard measures. The topics of this paper with some cutting-edge and important theoretical value and practical significance.The theoretical significance is that Competitive strategy of internal and external environment through in-depth and detailed analysis of the postal convenience service station, targeted to the formulation of competitive strategy and security system for our theoretical circle with the public nature of the service channel operations for the case of a certain reference valuesupplement. Its practical significance is reflected in two aspects:First, the conclusions of this paper for postal convenience service stations involved in the fierce market competition, and gain a competitive advantage to health and sustainable development will provide some help; Secondly, the whole nation to accelerate in the currentto provide a more feasible to promote measures to promote the equalization of basic public services "situation, this paper is to provide a sector for all levels of government and public service use of postal resources to promote basic public service equalization.From the perspective of the thesis writing,the one hand, this paper uses a case study approach, analysis tools used in the PEST model, five forces model, the EFE matrix, value chain analysis, core competencies, the IFE matrix, SWOT model; The other hand, domestic and international research literature review, reference and combing analysis of industry data and market size refers to the business data part of the postal industry. This research was supported by the following important conclusions:The competitive strategy of the postal convenience service station to determine based on the large scale, low-cost competitive strategy. Moreover, according to the low-cost competitive strategy planning, the positioning of the type of service for postal convenience service station for the four categories, and clearly the implementation of the strategy of postal convenience service station security system to guarantee the implementation of the competitive strategy of the postal convenience service station.From the point of view of research and innovation, This article discusses the low-cost competitive strategy to the postal convenience service station, The innovation of the article is informative and reliable, including:First, The postal enterprise development, convenient service station to take a low-cost competitive strategy based on the scale, pointing out the direction for the sustained and healthy development; Second, on the basis of SWOT analysis, strengths and weaknesses, opportunities and threats of postal convenience service station to match, to improve the relevance and effectiveness of low-cost competitive strategy.