Operational Mode Study On Guangxi Marketing Company Gas Station Convenience Stores Of CNPC

Since 2007, China's oil the full liberalization of the franchise, Shell, BP, Exxon Mobil and other major international oil giants have entered China's oil product market. These large international oil companies with advanced technology, brand image, advanced management experience and other advantages have play a role, it ignited a gas station and the stations associated with the oil sales to re-shuffle. In this situation, to expand non-oil business, to create new profit growth point for development of the oil companies, has become one of the directions of development of the oil companies. China Petroleum has a large network of petrol stations, with the rapid growth of private car consumption patterns and consumer demands convenience, gas stations' convenience stores has become a major revenue source of oil.As the oil gas station convenience stores of Guangxi Marketing Company Of CNPC lately start, the prevalence of the phenomenon of oil-based sales, gas stations convenience stores sell the type of goods less than normal, management conditions are bad, the whole gas station convenience store business profitability is still relatively weak, but its development space is big. This paper will be sold to gas station convenience stores of Guangxi Marketing Company of CNPC for the study, analysis of their problems in business management, based on gas station convenience stores' Status and the geographical features, made operational mode program.In this study use PEST analysis and Porter's five forces competition model to analyze Guangxi Marketing Company of CNPC operate gas stations convenience store's environment. Subdivision marketing and analyze target customers' demand, development of convenience stores product and marketing strategy, according to the actual situation, come to it should pay attention to human and management system, take them as the support and protection of the development of convenience stores.