The Research On The Development Strategy Of LY Postal Service For The Convenience

This dissertation analysis and discusses the existing problem of LY postal service for the convenience during professional development,and strive to explore LY postal service for the convenience of Development Strategy,Strategic scheme,Strategy implementation and control, in order to solve the problems of the early stage construction, to build a solid foundation for the better to promote the integrated system of postal service for the convenience.This dissertation mainly searches the construction, management and profit of postal service for the convenience by discovery,analysis and solving problems. Study on the development course of service for the convenience of reference foreign postal, the PEST,the Michael Porter’s Five Forces Model and the Core Capability Analysis Model are referred to analyze the competition of domestic service for the convenience. The strategies on the approaches of LY postal service for the convenience are also be analyzed by using examples.This dissertation focus on the three issues---the public requirement, postal business integration and development, and countryside market, which provides good opportunities on the development of LY postal service for the convenience. LY postal service for the convenience should be established in the form of developmental strategy on low costs.This dissertation study strategic vision and strategic positioning,analysis the “Corporate strategy, Competitive strategy, Functional strategy” and corresponding implementation measures and security strategy, and strive to promote the construction of postal service for the convenience in the practical work, and improve the level of professional services.The innovation of this dissertation lies in using Internet business model to plan the development of LY postal service for the convenience, the strategic planning is not only to adapt to the development of postal transformation, but also to meet the demand of social public life, and is conducive to enhancing the postal product brand and influence.