Economy Hotel Location Choice Factors Research

With the rapid economic and social development, the demand ofChinas tourism market has changed significantly in the two respects ofquality and quantity. Both high-end and low-end hotels can no longermeet the increasing and different demands. The rapid development ofmass tourism and business travel market expand new space for thehotel industry. Economy Hotel meet the mass demand exactly well withits own characteristics and advantages. But at the same time, afteraccelerating development of more than10years, the spatialdistribution of Economy Hotel is becoming more and more difficult,which has even been the bottleneck of its expansion to some extent. YuMeng, Chief Executive of Jinjiang Inns as the leader of the Industry,lamented," Location choice is the most important issue in starting aneconomy hotel, but now in Shanghai it’s extremely difficult to find agood block." In some areas such as Wangfujing in Beijing and Qianhailine in Qingdao, the phenomenon of “economy hotel district” hasappeared. Lots of economy hotels cluster in the same area, whichillustrate the advantage of a good block. Take Qingdao for instance,50out of90economy hotels downtown locate concentratedly in theQianhai.Therefore, an in-depth study on the influencing factors ofEconomy Hotel Location Choice will play an active role for its sustainedand healthy development and for a reasonable city layout.The structure of this research is as follows:First, it elaborats the research situation home and abroad and thedevelopment of Economy Hotel in China, then sums up thecharacteristics of the spatial distribution of Economy Hotel.Secondly, it summarizes the location theory, regional spacestructure theory and regional economy theory as theoreticalfoundation. It proposes the use of GIS, especially the GIS buffer analysis method, to realize the quantitative analysis on the spatial layout and onthe spatial relationships with the surrounding traffic elements,commercial elements and tourism elements.Thirdly, presenting an overview on Shanghai Jinjiang Inns, it analyzesits distribution characteristics by the method of GIS buffer, and revealsthe factors of location choice through analysis on traffic, commercial,tourism and other related factors influencing factors. It also suggests thetendency of location selection and future development of ShanghaiJinjiang Inns, basing on the results of quantitative analysis on the hotel.Finally, it puts forward optimizing proposals for the layout ofEconomy Hotel with summary on the features of location expansionand choice.